Egor Balandin, CEO of Balandin Agency, wrote a note on which online school can start buying Instagram ads right now and add an extra 300–500 thousand rubles of profit.
You can deliver the service if the client does not live in Russia
When launching ads from Instagram, remember that the users who see them mostly live outside Russia. These can be neighboring countries — Kazakhstan, Belarus, Europe — or quite distant regions: the Western hemisphere and Asia.
Of course, the ads will reach some users who may be in Russia, but the share of such users is very small.
So the main criterion is the ability to serve people who live abroad and to deliver a result from your product to them.
You have a funnel to close the traffic
The key here is that you have somewhere to send the traffic and you know your funnel works.
The ideal situation is when you have a funnel and can track the effectiveness of traffic through it both directly (understanding how many leads came from which channel) and by the end result (how the leads that came from ads moved through the stages and how many of them reached a sale).
- Webinars and automated webinars via GetCourse and other platforms
- Chatbot funnels through a landing page
- Lead magnets and challenges with registration through a landing page
You already run cold traffic
For Instagram ads to pay back, you need to know how to work with cold traffic from ads. If you already run targeted ads on VK or Yandex Advertising Network campaigns — that is a good sign.
Traffic from spam mailings, robocalls and inviting, on the other hand, is no argument for launching traffic on Instagram.
You work with your base
It is hard to make money today without working with your base of potential customers.
So you need a sales team that actively works with the leads that enter the funnel, and you need to work with your base on an ongoing basis through email campaigns, SMS or chatbot broadcasts.
You have a product line
The ideal option is when you can sell several products within your funnel: a tripwire, an OTO (one-time offer), an upsell. This helps raise the payback of the ads in the moment and the conversion into a purchase of the main product.
Ready to grow your online school’s profit?
At Balandin Agency we specialize in online schools and traffic from Facebook and Instagram.
We grow the income of online schools: 1,000+ successful ad campaigns run over 5 years. Our expertise lets us systematically bring qualified leads to any online school.
Learn more at balandin.agency
