Keywords and structure
We work out what your customers search for and how, and build campaigns around the meaning of the query — plus negative keywords so the budget does not go to junk traffic
Google Ads advertising
We bring customers from Search, YouTube and the Google partner network. We take on everything the result depends on: campaign structure, ads, landing pages and analytics
- 327%average ROMI across projects
- $3Min ad budgets under management
- 300+projects in the portfolio
Official Google partnerVerified agency statusWho Google Ads is for
- Demand already exists: people have something to search for — a product, a service or a solution
- Ad budget from $3,000 per month
- There is an event that can be sent back to the ad account: a lead, a sign-up, a purchase, a trial
- Ready to improve the landing page: in Search it matters no less than the ad
Who it is not for
- A new product nobody searches for — demand has to be created with other channels first
- Budget under $3,000 — on competitive queries it lasts a few days
- Offline-only sales with no digital trail
- Verticals banned by Google policies
Not sure the channel is right for you — message us on Telegram. We will tell you straight on the first call, not a month into the work.
When Google Ads is the best choice
| Criterion | Google Ads | Meta Ads | TikTok Ads |
|---|---|---|---|
| Best for | Services with explicit demand, expensive purchases | Stores, D2C, education, messenger funnels | Mass-market impulse products |
| Not for | A product nobody searches for yet | Offline-only sales with no digital trail | Complex B2B with a long sales cycle |
| Blockers | Expensive clicks in a saturated niche | Account bans and platform policies | Without a stream of footage the setup burns out fast |
| First result | Within days: demand already exists | In 7–14 days, after the learning phase | Fast, if you have a stock of videos |
| What the result depends on | Keywords and a landing page matched to the query | Creative and the event in the ad account | A stream of videos, not one ad |
| To scale, you need | Enough clicks on target queries | Enough conversions, otherwise it stays in learning | New videos every week |
| How it finds people | By query, not by profile | Algorithm plus lookalikes from your customer base | Algorithm driven by watch time and reactions |
| What we need from you | A landing page and goals in analytics | Creatives and a pixel with events | Regular filming |
| Geography | Dozens of countries from one account plus YouTube | Europe, USA, UAE, Israel, LatAm, SEA | Markets where the platform has built an audience |
| Pairs well with | Social, once the queries are bought out | Search: it catches those who are ready | Meta, when its auction gets expensive |
What our work includes
Ads and creatives
We write copy for every query group; for YouTube and the Display Network we shoot video and statics ourselves
Pre-landing pages for ads
We build pre-landers and quizzes matched to the query — the person should see exactly what they searched for. A full landing page is not part of this service, it is a separate service
Tracking
We set up conversions and send Google data about real sales, not clicks and calls to nowhere
Bidding and scaling
We drive campaigns toward a cost-per-sale target and raise the budget where the economics hold
Reporting
Once a week we show what was spent and how many leads and how much money it brought — without the 200 columns from the ad account
Google Ads case studies
Scale without a price increase — 18,965 sign-ups at $2.9
Video and Demand Gen brought the bulk of sign-ups, Search picked up the hot ones
$55,000
Ad spend
18,965
Sign-ups
284%
ROMI
Psychology school · YouTube and Google
B2B store for clinics: $900,000 from Google Ads at 832% ROMI
B2B store for clinics: Performance Max bidding on order value, a reworked feed and brand protection in Google Ads
$96,500
Ad spend
$900,000
Revenue
832%
ROMI
Aesthetic medicine supplier for clinics · USA
A subscriber base usually sits as an expense — paid back in the first month
A subscriber at $1.64 from YouTube via Google Ads — the base paid back in the first month: every new budget cycle is funded by the income of the previous one
$992
Ad spend
606
Subscribers
125%
ROMI
Telegram channel · traffic from YouTube
More case studies on this channel
Google Ads broken down by niche
Benchmarks
Get the Google Ads benchmarks
We will send cost-per-lead by niche after a short request — together with a review of your numbers.
The first 30 days
before the contract
Account review
We look at campaigns, queries and tracking, show where the budget leaks and three growth points. Free.
days 1–5
Access and tracking
Conversions, analytics, tagging. Before the first launch, not after.
days 5–14
First campaigns
We build the keyword set, launch Search and test ads. First leads — within 7–14 days.
days 14–30
Scaling
We clean out junk queries, raise the budget on profitable campaigns, with a weekly money report.
Ad budget
from $3,000
per month for traffic. On competitive queries a smaller budget runs out before the campaign collects enough statistics.
How to fund the account
- Your own card or invoiceYou link it to the account and pay the platform directly — the most cost-effective option for you, with no intermediaries in the chain.
- CryptocurrencyWe issue virtual cards and link them to the account on our side.
- Another methodIf the first two do not fit — we look at your situation separately and find a working scheme.
FAQ
How Google Ads differs from Meta
In Google the person is already searching for a solution — you come to existing demand, and the lead is usually closer to a purchase. In Meta demand is created by the creative. The channels work strongest together: Search harvests the ready buyers, social grows their number.
What Performance Max is and whether to turn it on
A campaign that distributes the budget by itself across Search, YouTube, Maps and Gmail. It works well where sales tracking is already in place — otherwise the algorithm optimizes for cheap but useless actions. We turn it on after real conversions start flowing into the account.
Who makes the ads and videos
We do: copy for every query group, video and statics for YouTube and the Display Network. The client only approves.
When to expect first results
First leads — within 7–14 days of launch. Search needs time to accumulate statistics on queries, so a stable cost per lead comes from the second month.
Is $10 a day enough for Google Ads?
Not for the way we work: we start from $3,000 per month for traffic. Below that threshold, competitive queries do not collect enough statistics to optimize.
How much does an agency charge for Google Ads?
A fixed fee plus a percentage of ad spend. The ad budget is separate — from $3,000 per month.
