Balandin Agency blog

Campaign breakdowns with numbers: what we did, what we spent, what came of it. The terms used in the articles are in the glossary.

Meta Ads vs Google Ads vs TikTok Ads: which ad channel to chooseEgor BalandinHead of the agencyMeta AdsGoogle AdsTikTok AdsRevived a UK expert’s “dead” Telegram channel — 259% ROAS on cold trafficDima YanchenkoUA managerTelegramMeta Ads441% ROAS in 3 months promoting a Telegram channelAndrey TargonskyMedia buyerTelegramOnline EducationHow we sold £60,000 of BBQ charcoal in the UK through Shopify in 3 monthsEgor BalandinHead of the agencyE-commerceGoogle AdsInstagram ads brought $185,000 to a travel company in Bali at 309% ROMIEgor BalandinHead of the agencyTravelMeta AdsHow to get 10,000 subscribers for a Telegram channel and pay them back 4 times overEgor BalandinHead of the agencyTelegramAnalyticsWe brought leads for US talent visas and earned $140,000 at 3890% ROMIAndrey TargonskyMedia buyerLead generationMeta AdsGetting more qualified leads from Facebook Ads with one simple stepEgor BalandinHead of the agencyMeta AdsLead qualitySpent 800 thousand on Facebook. Got 4.45 million of revenue at 530% ROMIEgor BalandinHead of the agencyConsultingMeta AdsWhich online school will see Instagram ads pay back with 95% probabilityEgor BalandinHead of the agencyOnline EducationQualificationHow to get Telegram subscribers through Facebook Ads cheaper than your competitorsEgor BalandinHead of the agencyTelegramCreativesInstalling the Facebook pixel on Tilda: the secret methodsEgor BalandinHead of the agencyAnalyticsPixelHow a media buyer delivers stable results in Facebook Ads — and beyondEgor BalandinHead of the agencyMeta AdsProcessesHow to track a Google Forms event through the Facebook Ads pixelEgor BalandinHead of the agencyAnalyticsPixelHow to make a clean link with a UTM tagEgor BalandinHead of the agencyAnalyticsUTM