We buy users for SaaS, apps and digital services with e-commerce discipline: CAC against LTV, cohort payback, optimization for deep-funnel events. Documented: a paying B2B SaaS customer at $168
30 minutes on your numbers: funnel events, target CAC by channel and what the algorithm is learning from right now. For projects with a budget from $5,000 per month
Cheap installs from broad campaigns do not activate. We optimize for activation and payment events sent to the ad platforms, not for store clicks.
A $50 CAC at a $40 90-day LTV is slow bankruptcy. Cohort payback math first, channel targets second.
Broad B2B targeting fills the CRM with noise. Qualifying forms and creative that self-selects the buyer cut the junk before sales.
A single working channel is a risk, not a strategy. We test adjacent channels against the same LTV math before the main one gets expensive.
The niche’s first published case — a funnel down to payment, not to install
At the start the pixel sent a single PageView — we mapped the funnel down to payment, set up the Conversions API, Purchase fires from a Stripe webhook. Campaigns optimized for card-on-file trials: lead $4, trial $47.60, paying customer $168 — a 42× spread the algorithm would never have seen on clicks
Explee · B2B SaaS, AI sales agent
PageView → lead → card-on-file trial → payment. On Explee the pixel sent a single PageView — after mapping, campaigns optimized for a deep-funnel event, not clicks.
Conversions API duplicated alongside the browser pixel with a shared event_id, payment — from a Stripe webhook: the browser never sees a server-side payment at all.
We store click identifiers and advanced matching by email hash: the payment comes days after the click, and without stitching there is nothing to tie it to.
A B2B audience is narrow and burns out: the answer is not more budget on the same geo, but a split. On Explee splitting EU and US/UK showed a trial at $53 versus $74 — the budget is moved by the numbers.
Come with your current funnel — leave with an event scheme on which campaigns can optimize for payments, not clicks. Free, no obligations
Yes: we start with proxy metrics (activation, trial-to-paid) and tighten the target CAC as cohorts accumulate. We build the first model on the call.
Meta and Google/YouTube are the core; TikTok — for consumer apps; B2B adds search intent. All channels are measured with the same LTV/CAC math.
A standard situation: the browser pixel does not see a server-side payment. We set up the Conversions API and send Purchase from the payment webhook — that is how it is done in the Explee case, where the payment fires from Stripe.
From $5,000 per month. Below that, deep-funnel events (trial, payment) accumulate too slowly, and the algorithm has nothing to learn from.
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The minimum ad budget to work with us is $5,000/month: below that threshold deep-funnel events take months to accumulate, and there is nothing to optimize acquisition on. Message us when the budget grows — we will review it then.
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