Private event leads and table reservations, not likes under posts. A private event is the highest-margin night a restaurant has, yet it is usually sold by chance phone calls. We build a dedicated flow of event inquiries, take the “restaurant near me” search and fill the slow days — and measure the result in booked events and covers, not clicks
30 minutes on your venue: which occasions to sell, where to send the traffic and how to count bookings. For projects with a budget from $3,000 per month
Nobody sells the restaurant’s highest-margin night: there are as many events as there are people who thought to ask. We build a dedicated flow of inquiries — for an Italian restaurant in New York it grew from 60 to 200+ a month.
Native lead forms bring contacts of people who do not remember clicking. We send traffic to an events page and optimize for inquiries submitted there: fewer of them, but the manager talks to people who need a date.
Advertising “for everything” brings guests where the room is already full. We slice campaigns by slow days and hours — that is how an Indian restaurant in Manhattan got 3,874 covers from OpenTable Ads.
Without tagging and a connection to the event CRM, budgets are raised blind. We set up tracking before scaling: every closed event can be traced back to an ad.
Case studies where we counted money, not leads: spend, private event revenue and the guests who showed up
We split corporate planners and private celebrations into separate campaigns and dropped lead forms. Event leads went from 60 to more than 200 a month
Italian restaurant · Midtown Manhattan
Weekdays and the 4–6 PM slots were empty. OpenTable Ads on slow days and hours plus 18 email campaigns to the guest database brought 6,274 covers
Indian restaurant · Manhattan
Instead of one “host your event with us” campaign — three: weddings, birthdays, baby showers. A $65 lead brought $331 in sales on average
Italian restaurant · Brooklyn
A bride and a corporate planner choose a venue differently. We split weddings, birthdays and corporate events into their own campaigns with their own creatives — for a restaurant in Brooklyn the wedding lead came out cheapest despite the most expensive click.
A person leaves an inquiry with a date and a guest count on the restaurant’s website. If there is no such page, we build it: for a Caribbean restaurant in Brooklyn it brought about 100 inquiries a month where there had been none.
A UTM tag on every ad, inquiry forms wired into the event CRM, server-side conversion tracking to Meta. A hotel brasserie in Manhattan closed $164,000 in events in four months on a budget under $7,000 — and for each one we know which ad it came from.
A local Google campaign optimized for calls and direction requests, protection of the restaurant’s name from aggregators, OpenTable Ads paid per guest who shows up. For an Italian restaurant in New York the average search click cost $0.42.
Come with your capacity, average event ticket and where inquiries come from today — leave with a plan of campaigns by occasion and a tracking setup. Free, no obligations
Both. In a group each venue gets its own campaigns and its own tracking: otherwise you cannot see which room and which occasion bring the bookings.
From $3,000 per month for ads. For a single venue that is enough; for a group we calculate from the number of rooms.
We will build one. A dedicated page with a form — date, guest count, occasion. Without it an inquiry has nowhere to arrive.
Yes. For tonight’s guests local Google search and reservation platform ads work: for a restaurant in New York a call or a direction request from search cost about $1.45.
First leads — 7–14 days after launch. Revenue comes later: events are booked weeks and months ahead, so we count closed events, not only inquiries.
A fixed fee plus a percentage of ad spend. The ad budget is separate — from $3,000 per month.
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The minimum ad budget to work with us is $3,000/month: below that threshold the statistics for a combo take months to collect, and there is nothing to optimize campaigns on. Message us when the budget grows — we will review it then.
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Egor Balandin
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