In hiring, ads compete not for a click, but for the decision to change jobs. We have worked with national brands on mass recruitment, IT hackathons and internships — the metric is always a confirmed application, not a registration
30 minutes on your numbers: where candidates are lost between the response and the interview and what a hired employee really costs. For projects with a budget from $5,000 per month
Ads optimized for a cheap response bring everyone. We move the goal to a confirmed application — volume drops, quality rises.
Every city has its own cost per response and its own competition. We split budgets by city and do not drag everything to the national average.
Expensive and ad-blind. We reach it through professional communities and formats it takes part in itself — hackathons, challenges.
We set up end-to-end analytics down to the hiring funnel stage — you see not just the source of the response, but what became of it.
Case studies where we counted confirmed applications and participants, not clicks on a vacancy
In a month and a half — 4,900 applications for management programs in 30 cities, about 60 banners for different messages and a “Started an application” goal on a bridge site. Gold at Tagline Award 2019
Leroy Merlin · “Retail Arena” internship program
The plan was exceeded at both funnel levels: 2,102 applications against a plan of 1,800 and 1,702 confirmed participants against 1,400 — while saving a third of the client’s budget
MORE.Tech 4.0 hackathon · VTB
An application at $1.43 — three times below plan, 639 confirmed participants against a plan of 300. Four channels for a narrow developer audience
Polyus hackathon · IT audience
We optimize campaigns for a confirmed step of the hiring funnel. The volume of responses drops, quality rises: at the Polyus hackathon — 639 confirmed participants against a plan of 300.
Every city has its own cost per response and competition for the candidate. We split budgets and creatives by region — that is how Leroy Merlin recruited interns in 30 cities in parallel.
Different things move a candidate: money, schedule, brand, tasks. In the Leroy Merlin campaign about 60 different banners ran — a hiring creative burns out in 7–14 days, the queue of replacements must never run dry.
You see not just the source of the response, but what became of it afterwards: HR gets the cost per application and per interview for every channel, not a general bill for clicks.
Come with the vacancies and deadlines — leave with a calculation of how many responses and applications your plan needs and what price for them is realistic. Free, no obligations
Both. In mass recruitment the key is the cost per confirmed application in every city, in targeted hiring — hitting a narrow profile.
Yes, but it costs more. If the brand is unknown, part of the budget goes to the first introduction — that is built into the plan.
A separate format, and we have done many such projects. We count not registrations, but participants who made it to the application form — and optimize for that metric.
From $5,000/month for ads. Below that, statistics on cost per application accumulate too slowly to make the hiring deadline. We calculate the exact figure for your plan on the call.
First responses — 7–14 days after launch. Confirmed applications come with a lag: between the response and the application the candidate thinks, and this funnel step becomes visible from the second week.
We’ll get in touch within two hours to ask questions and discuss how we can help
Specify the category
Enter your name
By clicking the button you agree to the privacy policy and data processing
The minimum ad budget to work with us is $5,000/month: below that threshold statistics on cost per application take months to collect, and there is nothing to optimize hiring on. Message us when the budget grows — we will review it then.
Opening the calendar — pick a convenient time for a 30-minute call. If the window did not open, message us on Telegram.
The network or server did not respond. Reach us directly — your answers are already prefilled in the message.