In local services what matters is not reach, but demand density around the location. We set the geo, cut out non-target areas, measure the cost per customer against the average ticket — and scale only what pays back
30 minutes on your numbers: economics from the ticket, the real radius and where the budget leaks right now. For projects with a budget from $5,000 per month
Wide geo brings cheap leads from neighboring regions. We cut the radius to the real service area — the cost per lead rises, the cost per customer falls.
In services with a ticket in the thousands of dollars, an “expensive” lead pays back with a single deal. We calculate the economics from the ticket, not from CPL.
Demand for local services pulses. We distribute the budget along the demand schedule instead of flat daily spending.
We connect end-to-end tracking: you can see which campaign brought the person who made it to payment, not just left a number.
Case studies where we counted money, not leads: spend, sales and payback against the customer ticket
A niche with a “pawnshop” stereotype: the creative decided it, not the targeting — a deliberate typo in the banner doubled its effectiveness. From starting budgets they grew to a three-city network without losing margin
Gold buyback service · Moscow, St. Petersburg, Kazan
High-ticket: a lead at about $59, a buyer at about $431 with a $5,490 ticket. Five months of campaigns — every dollar invested came back almost thirteen times
Kitchen cabinets · Huntsville, USA
Banquets mean a high ticket and a long cycle: the channel was judged by sales, not by cost per click. A $65 lead brought $331 in sales on average
New York restaurant · banquets
Wide geo brings cheap leads that never reach the location. We determine the radius people actually travel from and switch off everything beyond it.
The acceptable cost per customer is derived from the average ticket and margin, not from market CPL. In the furniture niche a $59 lead produced a $431 buyer on a $5,490 ticket — 1273% ROMI.
A technical lead lies: a funnel with a $2.50 lead can lose to a funnel with a $10 lead. A status export from the CRM shows which combo brings customers — for an assistant hiring service this reversed the funnel choice and delivered 248% ROMI.
A discount, a deadline, a guarantee, an on-site measurement — we test what actually moves a person in your city and scale the combo that leads to a deal, not to a call.
Come with your average ticket and service area — leave with a calculation of the acceptable cost per customer and a test plan. Free, no obligations
Both. For a chain we split budgets by location and compare the economics between them — usually it turns out that two or three locations carry the whole result.
From $5,000 per month. For a single local location that is more than enough; for a chain we calculate from the number of addresses.
We will build a landing page for the traffic — in local services a simple fast page with a form and a map usually works better than a big corporate website.
First leads — 7–14 days after launch. After that it is a question of quality, not volume: we check in the CRM who among the leads reached the location and paid.
We’ll get in touch within two hours to ask questions and discuss how we can help
Specify the category
Enter your name
By clicking the button you agree to the privacy policy and data processing
The minimum ad budget to work with us is $5,000/month: below that threshold the statistics for a combo take months to collect, and there is nothing to optimize campaigns on. Message us when the budget grows — we will review it then.
Opening the calendar — pick a convenient time for a 30-minute call. If the window did not open, message us on Telegram.
The network or server did not respond. Reach us directly — your answers are already prefilled in the message.