Bookings instead of “how much does it cost” questions. A travel product takes a long time to buy: people compare, consult, postpone. We work not with leads, but with the cycle — warming up, removing objections before contact and taking people all the way to a booking
30 minutes on your numbers: the deal cycle, the path from lead to payment and what compresses it. For projects with a budget from $3,000 per month
We work with the cycle length: content warm-up, time-limited offers, retargeting by stage — the deal compresses.
That means the price surfaces in the wrong place. We bring it forward and filter out those for whom the product is over budget.
We plan the budget along the demand curve and warm up the audience in advance for the next window.
For products not tied to a place we assemble the audience by interests and behavior, not by radius.
Case studies where we counted paid bookings and revenue, not leads
A dedicated landing page for traffic instead of website pages shortened the deal cycle from three months to one. The creative combo we found scales to every new station
Stancia Smena · a chain of stations for remote workers
A “whole world” geo: the audience is defined by language and lifestyle, not location. Instagram and Reddit — the cost per lead did not rise when the budget doubled
Caravansary · retreats for digital nomads
A dedicated landing page presents a complex product more fully: for the chain of stations for remote workers this shortened the deal cycle from three months to one.
Content warm-up, retargeting by stage, limited date and price windows — what moves a traveler from “I’ll think about it” to payment while they compare options.
We optimize for paid bookings, not leads: 2,604 leads turned into 229 customers at $105.54 — the economics are visible down to the money, not the form.
For products not tied to a place we assemble the audience by language and lifestyle: leads at $20 from English-speaking nomads via Instagram and Reddit.
Come with your current leads and lead-to-payment conversion — leave with a calculation of the cost per lead at which the season pays back. Free, no obligations
Both. For a property we calculate occupancy, for an agency — margin per booking.
Do not switch the ads off completely, but move them to warm-up and audience collection — it is cheaper and pays back in the high season.
From $3,000 per month. Travel has a long cycle, and a smaller amount does not have time to produce statistics on bookings.
Yes, it is a documented case: retreats for digital nomads with a “whole world” geo — the audience was assembled by language and lifestyle, the lead held at $20 while the budget doubled.
With paid ads measured by bookings, not by “how much does it cost” questions: for an agency we calculate margin per booking, for a property — occupancy. From our cases: a $24,159 budget brought $143,125 in revenue from bookings, 492% ROMI.
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The minimum ad budget to work with us is $3,000/month: travel has a long deal cycle, and a smaller amount does not have time to produce statistics on bookings. Message us when the budget grows — we will review it then.
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Egor Balandin
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