In consulting the cost of a mistake is not the budget, but the expert’s time. We build funnels that filter out unqualified people before the call: qualifying forms, webinars, reviews. The metric is the cost of a meeting with a qualified client
30 minutes on your numbers: the funnel from registration to the call, where qualified people drop off and where unqualified ones come from. For projects with a budget from $5,000 per month
Optimizing for registrations collects freebie collectors. We move the goal to attendance and a request for a review.
An expert’s hour costs more than a click. We put qualification before the call: turnover, role, task — otherwise no slot is issued.
When everything rests on organic reach, the flow is unpredictable. Paid traffic gives manageable volume — if the funnel is rebuilt for it.
A deal takes weeks, ads are judged in days. We look at cohorts: how much the launch month brought over the whole cycle.
Case studies of two funnels: a webinar funnel for business owners and a direct B2B lead
Targeted traffic into a webinar funnel: 1,939 registrations at €3.41 — a flow on which the expert chooses whom to work with instead of waiting for leads
Consulting for business owners · webinar funnel
A narrow B2B audience of owners of operating businesses: traffic went to a direct request for packaging, not to intermediate touchpoints. One closed deal covers the entire ad budget of the case
Franchmaker · packaging a business into a franchise
Turnover, role, task — a multi-step form cuts off students and competitors before they take the expert’s slot.
Webinar, review or lead magnet — we choose the format by the ticket: for a high ticket a review funnel with a short form often works faster.
Optimizing for registrations collects freebie collectors. We move the goal deeper: 1,939 registrations at €3.41 — with attendance controlled up to the live session, not just the entry price.
A consulting deal matures over weeks. We count how much the launch month brought over the whole deal cycle, not over the reporting week.
Come with your current numbers — leave with a calculation of the cost of a qualified meeting at your ticket. Free, no obligations
Yes. Then the goal is a filled calendar slot with a qualified person, not a “tell me more” request.
Not necessarily. For a high ticket a review funnel often works faster: a short form, qualification, a call.
From $5,000 per month. Less — and there will not be enough statistics on attendance, which is exactly what decides in consulting.
That is what qualification before the call is for: a form with turnover, role and task. Unqualified people are filtered out before the calendar — only those worth talking to get the expert’s slot.
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The minimum ad budget to work with us is $5,000/month: below that threshold there are not enough statistics on attendance, and there is nothing to optimize the funnel on. Message us when the budget grows — we will review it then.
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