Kitchen cabinets, Huntsville (US)

The task

A kitchen cabinet retailer from Huntsville (Alabama, US) needed a steady flow of buyers. Custom furniture is a classic high-ticket niche: the average ticket runs into thousands of dollars, the sales cycle is long, and what matters is not the number of clicks but the quality of leads that make it to a purchase.

What we did

Built paid lead generation for the local Huntsville market and ran the campaign for five months — from September 2023 to January 2024. Combo and creative details are under NDA, so the case is published at the level of final numbers.

Results

• Period: September 1, 2023 — January 31, 2024
• Ad budget: $11,646
• Leads: 196 (~$59 per lead)
• Clients: 27 (~$431 per buyer)
• Average ticket: $5,490
• Revenue: $148,230
• ROMI: 1273%

Insights

The economics of a high-ticket niche forgive “expensive” leads. Lead-to-client conversion was ~14% (27 of 196) — enough for every dollar invested to come back almost thirteen times over: at a $5,490 ticket, one client pays for its acquisition many times over. Cost per buyer of ~$431 against a $5,490 ticket is a gap of an order of magnitude, and that is exactly what produces the 1273% ROMI. For a local furniture business in the US the takeaway is simple: count cost per client relative to the ticket, not cost per lead — at this margin, paid traffic scales without risk to unit economics.