Granite countertops, Indianapolis (US)

The task

Attract customers for granite and quartz countertops on the local Indianapolis (US) market. This is a high-ticket niche: the average ticket is about $2,000, and the purchase decision is not impulsive but part of a renovation. So measuring the campaign by lead count is not enough — what matters is how many leads reach a deal and how much revenue every ad dollar brings.

What we did

Paid lead acquisition on the local Indianapolis market from September 1, 2023 to January 31, 2024 — five months of continuous work. Tracked the funnel to the end: not just leads, but customers, average ticket and final revenue.

Results

• Ad budget — $14,977
• Leads — 292 (~$51 per lead)
• Customers — 54
• Average ticket — $1,990
• Revenue — $107,460
• ROMI — 718%

Insights

• Lead-to-customer conversion — 18.5% (54 of 292). For a high-ticket niche this is a traffic quality indicator: the ads brought people with a real renovation project, not the curious.
• Customer acquisition cost ~$277 at a $1,990 ticket — marketing takes about 14% of the ticket; every dollar invested returned ~$7.2 of revenue.
• 718% ROMI not on a short spike but over a five-month stretch — economics at which the channel can be scaled with confidence.