Polyus (hackathon): 886 leads at $1.43 — three times below plan, 639 participants instead of 300
$1,264
Ad spend
886
Leads
Brought in 886 leads for a hackathon by Polyus, the gold mining market leader
The task
Attract participants to an IT hackathon by Polyus — the gold mining market leader. Planned targets:
- Lead target — 1,800
- CPL target — $4.75
- Confirmed participants target — 300
What we did
Launched acquisition through four channels:
- VK
- Market platform (VK)
- Ads in Telegram channels
- Yandex Direct
Results
| Metric | Value |
|---|---|
| Lead target | 1,800 |
| CPL target | $4.75 |
| Leads brought in | 886 |
| Cost per lead | $1.43 |
| Client budget saved | $904 |
| Confirmed participants target | 300 |
| Confirmed participants | 639 |
| Cost per participant | $1.85 |
Insights
- CPL $1.43 against a plan of $4.75 — the actual cost per lead is three times below plan.
- Confirmed participants 639 against a plan of 300 — more than 2x over target.
- Thanks to the low cost per lead, saved the client $904 of budget.