MORE.Tech 4.0 (VTB hackathon): 2,102 leads at $3.96, 1,702 participants, 37% of budget saved
$8,321
Ad spend
2,102
Leads
Brought 2,100 leads for the MORE.Tech 4.0 hackathon by VTB
The task
Attract 1,400 participants to the MORE.Tech 4.0 hackathon.
Planned targets:
| Metric | Value |
|---|---|
| Target number of leads | 1,800 |
| Target confirmed participants | 1,400 |
| Target CPL | $7.28 |
What we did
Acquisition channels: VK, VK Market Platform, ads in Telegram channels, Yandex Direct.
Creatives were prepared for each channel.
Results
| Metric | Value |
|---|---|
| Leads brought | 2,102 |
| Cost per lead | $3.96 |
| Client budget saved | $4,789 |
| Confirmed participants | 1,702 |
| Cost per participant | $4.88 |
Client testimonial:
Insights
- The targets for leads (1,800) and participants (1,400) were exceeded: 2,102 leads and 1,702 participants.
- Actual CPL of $3.96 — almost half the planned ceiling of $7.28.
- Client budget savings of $4,789 thanks to cheaper acquisition than planned.
- Note: summary cases show different figures (1,782 leads, CPL $4.66). The canonical values are from the detailed case (2,102 leads, CPL $3.96).