GEO agency for AI visibility: 142 leads at $27.55, 195% ROMI

The task

Visibility Pro is an AI visibility (GEO) agency for B2B companies in Europe and the US: it makes sure a brand gets recommended by ChatGPT, Perplexity, Claude and Gemini when a buyer asks AI to suggest a vendor or a product.

The difficulty — the category is new. Demand for “AI visibility” has not formed yet: companies do not look for such a service on their own; first they need to be shown the problem — that AI models already answer buyer queries about their market, and they are absent from those answers while competitors are there.

What we did

Launched Meta Ads on B2B audiences in Europe and the US. The funnel entry point — a free AI Visibility Report: an audit of what ChatGPT, Perplexity, Claude and Gemini currently say about the company and its competitors. The free audit removes the “why would I need a service I’m hearing about for the first time” barrier — people leave a lead to see their own picture in AI, not to buy anything.

From there the report itself sells: the gaps it finds are closed with fixed-price packages at $350–1,550, no retainer, in 5–10 days.

Results

Over six weeks (05.03–14.04.2026):

• Ad spend: £2,907.70 ($3,911)
• Audit leads: 142
• Cost per lead: £20.48 ($27.55)
• Revenue: $7,610
• ROMI: 195%

Insights

Advertising in a category that does not yet exist works when you sell a diagnosis, not a service: “see what AI says about you” is clear to any executive, unlike “order GEO optimization”. A free report turns cold B2B traffic into warm conversations with concrete findings in hand.

The 195% ROMI comes from first transactions on fixed-price packages, with no retainer and no repeat sales. Every ad dollar came back as almost two within the campaign window itself.