Seeding hits a ceiling
Channel inventory is finite, the price grows with every buy. Google and YouTube give an independent source: the same audience, a different auction.
Google Ads for Telegram channels
A source of subscribers outside of buying inside the messenger itself: competition for inventory is lower than in seeding. In our largest project Google delivered the cheapest subscription of the three platforms.
- $2.48per subscription from Google — cheaper than Meta ($2.85)
- $1.64per subscriber from YouTube in a separate project
- 125%ROMI of the subscriber base in the first month
What usually hurts
The subscription never reaches the ad account
Google cannot see what happened inside Telegram. We lead to a pre-lander with a tag and an invite link for the combo, and send the subscription event server-side.
The subscriber base sits as an expense
Investments in subscribers usually pay back over months. In the YouTube channel case the base paid back in the first month — because the funnel from subscription to payment was built before traffic was launched.
What we do
Video creatives for YouTube
Videos for cold reach and retargeting: the first seconds, the channel’s promise, a call to subscribe.
Search by channel topic
Formed demand — queries on the topic, not on the channel’s name: that brings people who are looking for the content.
Pre-lander and tagging
Our own landing page with a Google tag and an invite link for every combo.
Server-side conversions
The subscription event goes to Google through server-side tagging — otherwise there is nothing to optimize for.
Comparison with other platforms
Google and Meta in one report by cost per subscription and income per subscriber — the budget goes where the money is cheaper, not the clicks.
The numbers we rely on
| $2.48 | per subscription from Google Ads, 5,886 subscriptions | Took Telegram subscribers all the way to payments — 569% ROMI over two years |
| $1.64 | per subscriber from YouTube, 606 subscriptions | A subscriber base usually sits as an expense — paid back in the first month |
| 125% | ROMI of the subscriber base in the first month | |
| $0.78 | per registration in a multi-channel project with 9,574 registrations | Five channels against audience burnout — 9,574 registrations under $0.80 |
Nearby
Google Ads in other niches
Other channels for this niche
Whole sections
FAQ
Is Google really cheaper than seeding?
In our two-year project a subscription from Google cost $2.48 against $2.85 in Meta. Comparing with seeding has to be done on your own channel — the price there depends on the topic and the size of the placements.
How does Google learn about the subscription?
Through the pre-lander: a tag on the landing page plus a Telegram invite link for every combo, the subscription event is sent server-side.
Does this work for a small channel?
Yes. A case with a $992 budget produced 606 subscribers and paid back in the first month — what matters is not the budget size, but a ready funnel from subscription to payment.
How do I promote a Telegram channel?
On Google — through YouTube and Search that lead to a pre-lander: a tag on the landing page plus a Telegram invite link for every combo, with the subscription event sent server-side. In our two-year project a subscription from Google cost $2.48.
