Google Ads for Telegram channels

A source of subscribers outside of buying inside the messenger itself: competition for inventory is lower than in seeding. In our largest project Google delivered the cheapest subscription of the three platforms.

Get a free audit Case studies with numbers

$2.48per subscription from Google — cheaper than Meta ($2.85)
$1.64per subscriber from YouTube in a separate project
125%ROMI of the subscriber base in the first month

What usually hurts

Seeding hits a ceiling

Channel inventory is finite, the price grows with every buy. Google and YouTube give an independent source: the same audience, a different auction.

The subscription never reaches the ad account

Google cannot see what happened inside Telegram. We lead to a pre-lander with a tag and an invite link for the combo, and send the subscription event server-side.

The subscriber base sits as an expense

Investments in subscribers usually pay back over months. In the YouTube channel case the base paid back in the first month — because the funnel from subscription to payment was built before traffic was launched.

What we do

Video creatives for YouTube

Videos for cold reach and retargeting: the first seconds, the channel’s promise, a call to subscribe.

Search by channel topic

Formed demand — queries on the topic, not on the channel’s name: that brings people who are looking for the content.

Pre-lander and tagging

Our own landing page with a Google tag and an invite link for every combo.

Server-side conversions

The subscription event goes to Google through server-side tagging — otherwise there is nothing to optimize for.

Comparison with other platforms

Google and Meta in one report by cost per subscription and income per subscriber — the budget goes where the money is cheaper, not the clicks.

The numbers we rely on

$2.48	per subscription from Google Ads, 5,886 subscriptions	Took Telegram subscribers all the way to payments — 669% ROMI over two years
$1.64	per subscriber from YouTube, 606 subscriptions	A subscriber base usually sits as an expense — paid back in the first month
125%	ROMI of the subscriber base in the first month
$0.78	per registration in a multi-channel project with 9,574 registrations	Five channels against audience burnout — 9,574 registrations under $0.80

Channel growth case studies via Google

98,015subscribers acquiredAnd earned $2M promoting a Telegram channel at 669% ROMIMeta AdsGoogle AdsSocial Media Growth $1.64cost per subscriberPaid back a Telegram subscriber base in the very first monthGoogle AdsTelegramSocial Media Growth 9,574registrationsFive channels against burnout of a nationwide audienceMeta AdsGoogle AdsSocial Media Growth

Nearby

Google Ads in other niches

Online schools and experts

Other channels for this niche

Meta Ads

Whole sections

FAQ

Is Google really cheaper than seeding?

In our two-year project a subscription from Google cost $2.48 against $2.85 in Meta. Comparing with seeding has to be done on your own channel — the price there depends on the topic and the size of the placements.

How does Google learn about the subscription?

Through the pre-lander: a tag on the landing page plus a Telegram invite link for every combo, the subscription event is sent server-side.

Does this work for a small channel?

Yes. A case with a $992 budget produced 606 subscribers and paid back in the first month — what matters is not the budget size, but a ready funnel from subscription to payment.

Let’s discuss your task

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