PMax reports your own brand
The campaign takes brand queries and shows a high ROAS. We set brand exclusions and measure incrementality — it becomes clear how much of the budget buys new people.
Google Ads for online schools
YouTube is the second-largest source of registrations after Meta in our education projects. The main job is to separate new people from those who were searching for your brand anyway.
- 18,965registrations at $2.90 on a $55,000 budget
- 284%ROMI in the same project
- $2.29per registration in the competitive personal growth niche
What usually hurts
Smart Bidding never exits learning
The threshold of about 50 conversions per 30 days is unreachable if you count payments. We rebuild the conversion architecture: the algorithm learns on a reachable event, value is passed separately.
Scale raises the cost per registration
The usual story — doubling the budget triples the CPA. In the psychology school case volume grew to 18,965 registrations without a price increase thanks to splitting campaigns by intent.
What we do
YouTube funnels
Registrations for webinars and challenges with video creatives for every stage: cold reach, retargeting, a reminder about the live session.
Search by intent
Brand/non-brand split, cleaning out junk queries, separate campaigns for formed and unformed demand.
PMax under control
Brand exclusions, asset group logic, separate tracking of incremental conversions.
Conversion architecture
Server-side tagging, enhanced conversions, event value = product margin.
Protection from auto-apply
Google recommendations are not applied automatically — every one goes through us.
One report with Meta
Google in the same dashboard and weekly review: channels compared by money, not by ad accounts.
The numbers we rely on
| $2.90 | per registration, 18,965 of them on a $55,000 budget | Scale without a price increase — 18,965 sign-ups at $2.9 |
| 284% | ROMI in the same project | |
| $2.29 | per registration, 1,462 of them | A competitive niche — took the funnel into profit with a $2.29 sign-up |
| 154% | ROMI of the personal growth funnel |
Nearby
Google Ads in other niches
Other channels for this niche
Whole sections
FAQ
Is Google Ads suitable for online education?
Yes. YouTube delivers a volume of registrations comparable to Meta, at $2.30–2.90 on budgets from $3,000 to $55,000 in our cases.
What is brand cannibalization and why does it matter?
The campaign claims people who were searching for you by name anyway. The report looks great, there is no growth. It is fixed with brand exclusions and an incrementality calculation.
Can we start with an audit of the current account?
Yes. We look at the structure, the overlap of Search and PMax, junk spend and conversion setup. We hand over the conclusions regardless of whether we start working.
Let’s discuss your task
We’ll get in touch within two hours to ask questions and discuss how we can help
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