Personal growth training (YouTube/Google): 1,462 sign-ups at $2.29, 154% ROMI
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The task
Attract sign-ups for online training in the personal growth niche through paid traffic. The niche is competitive: dozens of schools and experts fight for the attention of the same audience, so the key metric was cost per sign-up — it directly determines whether the funnel economics add up.
What we did
Launch and management of ad campaigns in YouTube and Google Ads with traffic to the sign-up page and control of cost per sign-up.
Results
- Ad budget — $3,350
- Sign-ups — 1,462
- Cost per sign-up — $2.29
- ROMI — 154%
Insights
A sign-up at $2.29 is a price at which an online school’s funnel adds up already on a small budget: $3,350 was enough to build a base of 1,462 people and take the campaign into profit with 154% ROMI. For info products this is the main test of a channel: if traffic pays back on a small budget, the only question left is scaling, and the collected sign-up base keeps working in follow-up sequences and on the next launches. The case is under NDA: we disclose the niche and numbers without the brand name.
