Online personal growth training: 1,462 sign-ups at $2.29

The task

Attract sign-ups for online training in the personal growth niche through paid traffic. The niche is competitive: dozens of schools and experts fight for the attention of the same audience, so the key metric was cost per sign-up — it directly determines whether the funnel economics add up.

What we did

Launch and management of ad campaigns in YouTube and Google Ads with traffic to the sign-up page and control of cost per sign-up.

Results

• Ad budget — $3,350
• Sign-ups — 1,462
• Cost per sign-up — $2.29
• ROMI — 154%

Insights

A sign-up at $2.29 is a price at which an online school’s funnel adds up already on a small budget: $3,350 was enough to build a base of 1,462 people and take the campaign into profit with 154% ROMI. For info products this is the main test of a channel: if traffic pays back on a small budget, the only question left is scaling, and the collected sign-up base keeps working in follow-up sequences and on the next launches. The case is under NDA: we disclose the niche and numbers without the brand name.