OVERGEAR (MMORPG boosting service): 309 customers, $143 CAC, $500 LTV, 249% ROMI
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The task
OVERGEAR is one of the leading boosting services for online games (MMORPGs), selling worldwide. The task: steady acquisition of new paying customers through paid traffic. The audience is narrow and knows the product well, and competition for gamers in paid channels is fierce, so the economics rest on repeat orders rather than the first purchase — ads have to be judged on LTV, not first order value.
What we did
Paid customer acquisition for 17 months (May 2022 – September 2023) with a total ad spend of $44,000. Not a one-off test but an always-on acquisition channel, with acquisition cost kept under control throughout.
Results
- Ad spend — $44,000
- New customers — 309
- CAC (customer acquisition cost) — $143
- Customer LTV — $500
- ROMI — 249%
Insights
The key ratio of the case is LTV/CAC = 3.5: a customer acquired for $143 brings $500 over their lifetime. That is what yields 249% ROMI and makes the channel scalable: every dollar comes back with a margin, and the limit becomes audience size, not budget. For repeat-purchase businesses the takeaway is simple: LTV sets the acceptable acquisition cost, and whoever can afford to pay more per customer than competitors wins the market.
