OVERGEAR — boosting service for MMORPGs

The task

OVERGEAR is one of the leading players in the boosting-services niche for online games (MMORPGs), operating on the global market. The task — systematic acquisition of new paying customers through paid traffic. The niche’s specifics: the audience is narrow and knows the product well, and competition for the gamer in paid channels is high, so the project’s economics rest not on the first purchase but on repeat orders — and ads have to be judged through LTV, not a one-off ticket.

What we did

Paid customer acquisition over 17 months (May 2022 — September 2023) with a total ad budget of $44,000. Not a one-off test but a constantly running channel for acquiring new customers, with acquisition cost controlled over the whole period.

Results

• Ad budget — $44,000
• New customers — 309
• CPA (customer acquisition cost) — $143
• Customer LTV — $500
• ROAS — 349%

Insights

The key ratio of the case is LTV/CAC = 3.5: a customer acquired for $143 brings $500 over their lifetime. That is exactly what yields 349% ROAS and makes the channel scalable — every dollar invested comes back with a margin, and the constraint becomes audience capacity, not budget. For businesses with repeat purchases the conclusion is direct: the acceptable acquisition price is set by LTV, and whoever can pay more per customer than competitors buys up the market.