Lash&Brow Academy: 300 leads at $4.48, ROMI from 250%

The task

Lash&Brow Academy (lash-and-brow.ru) trains beauty professionals and runs offline events in cities across Russia. The task — keep these events consistently filled with leads. The specifics of offline training: advertising works not on one city but on several local markets at once, and in each one the cost per lead has to stay at a level where filling the group pays off.

What we did

Ran targeted advertising for the academy’s offline events in several Russian cities on a fixed monthly budget of $1,357. A monthly working format, not a one-off launch: budget and lead flow were planned as a regular enrollment funnel.

Results

• Budget — $1,357 per month
• Leads — 300 per month
• Cost per lead — $4.48
• ROMI — from 250%

Insights

300 leads at $4.48 is a predictable conveyor: the budget is spent almost without loss (300 × $4.48 ≈ $1,343), and every dollar returns at least $2.50 in revenue. For beauty education in an offline format this is the key metric — events have fixed capacity and dates, so what matters is not a one-off cheap lead but a reproducible monthly volume. The case shows that with a well-built combo, targeted ads fill enrollment in several cities at once from a single, controllable cost per lead.