Marketing expert (online education): 12,402 leads into an automated funnel at $2.45, $30,387 budget
$30,387
Ad spend
12,402
Leads
Marketing expert (online education)
The task
Bring users from ads into automated funnels, test different funnels and determine where subscribers are best directed in terms of acquisition cost and payback on micro-transactions.
What we did
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Studied the expert’s funnels and prepared ad creatives based on each funnel.
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Launched the ads and prepared convenient reports for the client showing results by cost per lead and by the amount of money received from micro-transactions.
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Found the best combo, scaled it, and are keeping cost per lead and budget volume within KPI.
Results
- Ad budget — $30,387
- Leads into the automated funnel — 12,402
- Cost per lead — $2.45
Insights
- Testing several funnels makes it possible to pick the optimal entry point by acquisition cost and payback on micro-transactions.
- Creatives are prepared for each funnel separately — this brings more relevant traffic.
- Transparent reporting on cost per lead and micro-transaction income gives the client visibility into the funnel’s economics.
- Scaling the best combo keeps CPL and budget volume within KPI.