Wedding planner plyuskova: 10,890 subscribers at $0.24
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The task
Grow the Instagram audience of wedding planner plyuskova (Russia). For an expert in the wedding niche, the subscriber base is the main working asset: a planner is chosen by content, cases and trust built in the blog long before the inquiry. The task — attract targeted subscribers at a predictable, controllable price.
What we did
Targeted advertising on Instagram aimed at bringing subscribers to the account. The work was volume-driven: the ad budget was spent under constant control of cost per subscriber, so that audience growth would not turn into buying random traffic.
Results
- Subscribers — 10,890
- Cost per subscriber — $0.27
- Ad spend — $2,588
Insights
Almost 11,000 subscribers is an audience that keeps working after the ads stop: every next post, warm-up or service announcement reaches this base for free. In high-ticket niches, which weddings belong to, even single clients from such a base pay back the cost of building it — so a cost per subscriber within $0.27 here is not spend on a “number in the profile” but an investment in a sales channel. The takeaway for experts and online education: a subscriber base is an asset with a compounding effect, and it is worth building at a managed price rather than waiting for organic growth.
