Yoga course (NDA)

The task

Bring in leads for an online yoga course within a set ad budget. The client is under NDA — the brand is not disclosed. The niche is competitive: online yoga is promoted by both large schools and solo teachers, so the cost per lead climbs fast if the ads miss their audience. The task came down to keeping CPL at a level where the course funnel stays profitable.

What we did

Paid traffic buying optimized for a course lead. Budget — $4,466.36.

Results

• Ad budget — $4,466.36
• Leads — 2,674
• Cost per lead — $1.67
• ROMI — 445%

Insights

• $1.67 per lead in online education is a price at which the funnel holds up even with a modest conversion to payment: 445% ROMI means every ad dollar came back more than fourfold.
• 2,674 leads is enough volume for several sales streams, not one launch: the sales team gets a base to work over the long run.
• The case is an economics benchmark for info products in the wellness niche: at this CPL, scaling the budget stays profitable rather than eating the margin.