Private school in Odintsovo: 77 leads, 11 contracts, $283,582 revenue

The task

Attract parents with an income of $13,500+ per month to the Open Day of a private school (Novaya Riga, Odintsovo). Category — services, education. Name and details are not disclosed (NDA).

What we did

Promoted four Open Day enrollment rounds. Over 2 years, brought in more than 200 leads from parents with an income of $13,500+ per month.

Results

• Ad budget: $2,001
• Funnel result: 77 qualified leads → 11 contracts signed
• Average ticket: $25,780 (one year of school tuition)
• Revenue: $283,582
• Cost per signed contract: $183 at an average ticket of $25,780
• ROMI: 14,072% — $283,582 revenue on $2,001 ad spend

Insights

• An expensive niche product (average ticket $25,780) pays back the ads at a cost per contract of only $183 — the ticket/CPA ratio yields extreme ROMI.
• Precise targeting of a solvent audience (income from $13,569/month) matters more than lead volume: 77 qualified leads converted into 11 contracts.
• A long cycle (2 years, 4 Open Day enrollment rounds) compounds — more than 200 leads over the period.