The ticket sale cannot be tracked
The theater and the aggregator do not share the purchase event. In the theatrical release case we optimized for the checkout click — 2,405 purchase clicks, and that turned out to be a working proxy.
Meta Ads for film promotion
Theatrical, digital release and festival campaigns. The ticket is most often sold not on your website — so we optimize for the event that is actually available, and do not confuse reach with a sale.
- 8,762ticket purchases at $1.97 — a TVOD release
- −40%CPA while scaling the campaign 5×
- 17,971engagements with Academy members on a $1,111 budget
What usually hurts
The theatrical window is shorter than the learning phase
A release has weeks, the algorithm has days to learn. Campaigns are warmed up before the premiere, on trailers and interest, so that by the date delivery is already stable.
You need specific people, not viewers
A festival campaign sells not a ticket, but the industry’s attention. In the Oscar shortlist case the targeting collected 17,971 engagements with the professional audience on a budget of just over a thousand dollars.
What we do
A proxy event instead of the purchase
When the box office is unavailable — optimization for checkout, a click to the platform or the start of viewing.
Warm-up before the release
The trailer and interest are collected in advance; retargeting on the premiere date hits an already warm audience.
TVOD and platforms
Campaigns for digital release with the way each platform counts taken into account.
A precise industry audience
Campaigns aimed at the professional community — for festival and awards tasks.
Creative for the genre
Editing for the platform: vertical, the first three seconds, subtitles. We cut the videos ourselves.
The numbers we rely on
| $1.97 | per ticket purchase in a TVOD release, 8,762 of them | Scaled a TVOD release 5x — CPA dropped by 40% |
| $16.16 | per ticket-purchase click, theatrical release | Ticket sales could not be tracked — sold out the premiere by optimizing for checkout |
| $0.06 | per engagement with the professional audience | Reached Academy voters with precision — the film made the Oscar shortlist |
Film promotion case studies
1,130%ROMITheater tickets in New York through Meta Ads2,405ticket checkoutsSold a theatrical premiere with no purchase tracking8,762ticket purchasesScaled a TVOD release 5x while lowering cost per purchase$0.12per Prime Video click-throughMarketed a TVOD release with no pixel and no conversion trackingshortlist98th Academy AwardsReached Academy voters with precision Instagram ads92,793industry reachWarmed up the film industry in two layers without burning out the list
Nearby
Meta Ads in other niches
Whole sections
FAQ
How do you measure effectiveness if the theater sells the tickets?
We optimize for the nearest available event — the checkout click or the start of viewing — and compare the dynamics with the distributor’s reports.
How far ahead of the premiere should we launch?
We start the warm-up in advance so that by the release date the campaigns have exited the learning phase. The exact timing depends on the budget and audience size.
Do you work with international releases?
Yes, all three published cases are the US market: a theatrical release, TVOD and an awards campaign.
How do I promote my film?
With paid ads on Facebook and Instagram optimized for the nearest available event — the checkout click or the start of viewing. The warm-up starts in advance, so that by the release date the campaigns have exited the learning phase. From our cases: 8,762 ticket purchases at $1.97 for a TVOD release.
