Many leads, no solvent ones
Mass optimization brings people who “just want a look”. We put qualification before the manager: budget, purchase timing, payment method — via questions on the form and the pre-lander.
Meta Ads for real estate
In real estate a flow of leads is easy to make cheap and useless. We split segments by buyer budget: mass-market apartments and premium with investors are run through different funnels and different money.
- $8per lead for investment apartments — 600 of them
- 4deals in 60 days from 60 investors brought in at $120,000+
- 6premium property purchases in a month from 120 leads
What usually hurts
One creative for all segments
A studio buyer and an investor in the UAE need different arguments. Separate funnels: in the premium case 120 leads produced 6 purchases in a month — a shared flow never converts like that.
The deal cycle is longer than the reporting window
A deal takes months, while a campaign decision is made in a week. We track intermediate metrics — qualification, property viewing, reservation — and manage bids by them.
What we do
Qualification by budget
A budget and timing question on the first step. Only those within the property’s range move further down the funnel.
Segment funnels
Separate campaigns for the mass segment, investment and premium — with their own creatives, landing pages and acceptable cost per lead.
Geos and languages
Russian-speaking buyers abroad, local markets in the UAE and Europe: separate combos, ad languages and messengers.
Intermediate events
Qualification, viewing, reservation — sent to Meta so the algorithm optimizes for movement down the funnel, not the form.
Working with the sales team
Processing speed and CRM statuses come back into the report: you see where the lead is lost — in the ads or on the call.
The numbers we rely on
| $8.00 | per lead for investment apartments, 600 of them | Steady leads for investment apartments at $8 |
| $9.28 | per qualified lead after qualifying the flow | Qualified the lead flow — a qualified real estate lead at $9.28 |
| $23.40 | per investor lead with a budget from $120,000 | Brought 60 investors from $120,000 — four bought within 60 days |
| $39.17 | per premium-segment lead, 6 purchases in a month | Filtered out unqualified traffic — 6 premium property purchases in a month |
Real estate case studies
4 deals$350,000 average ticketTook overseas real estate investors all the way to closed deals600leadsSteady leads for investment apartments at $86 purchasesin a month, ticket from $150,000A qualifying form filtered traffic down to premium property buyers354leadsQualified the lead flow — a qualified real estate lead at $9.28
Nearby
Meta Ads in other niches
Whole sections
FAQ
How much does a real estate lead cost?
From $8 in the mass segment to $39 in premium — by our cases. A cheap lead in premium almost always means the targeting missed the solvent buyers.
How do you filter out unqualified people?
With questions about budget and purchase timing before the lead is submitted, separate funnels per segment and optimization for a qualified lead, not the form.
Do you work with overseas property?
Yes — the UAE and Europe, campaigns for Russian-speaking buyers and for local markets. Two published UAE cases: the investment and the premium segments.
Let’s discuss your task
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