Marketing agency for Canadian businesses
We bring qualified leads and customers to businesses in Canada through Meta Ads, Google Ads and TikTok Ads
- 327%average ROMI across projects
- $3Min ad budgets under management
- 300+projects in the portfolio
Case studies in Canada
Marketing in Canada: what to account for
Canada is a bilingual market of 37 million residents: French is the mother tongue of one in five, and another 21.4% have a third mother tongue. Advertising here starts with the language and the province.
Languages: English, French and a third one
According to the Statistics Canada 2021 Census, the country has 36,991,981 residents. French is the mother tongue of 19.6%, and 11.2% speak only French. Another 21.4% have a mother tongue that is neither English nor French. A single English-language campaign for the whole country loses Quebec and does not tell the diasporas apart.
E-commerce: warm audience and retargeting
An online store of off-road parts and accessories: $9,961 in spend, $928,811 in ad revenue, 633 orders with an average order value of $1,467. A paid order cost $15.74 — advertising took about 1% of revenue. The economics rested on a warm base and retargeting; the cost of an order from a cold audience has to be calculated separately.
Accounting: without brand demand
The store’s brand collected orders from searches for its own name even without advertising. Crediting those sales to ads would be self-deception, so we did not bid on brand queries and judged the channel by the sales it brings on its own.
We know the Canadian market
We ran an online auto parts store in Canada and we know how the market works: two official languages, a large share of residents with a third mother tongue, and sales accounting without brand demand.
Two languages
French is the mother tongue of 19.6% of residents, and 11.2% speak only French. A campaign for Quebec means separate ads and a separate landing page.
Audiences
21.4% of residents have a mother tongue that is neither English nor French. Diasporas are separate audiences with their own language.
E-commerce
An auto parts store: 633 orders with an average order value of $1,467, at $15.74 per paid order.
Honest accounting
We do not bid on brand queries: sales that would have come without advertising are not credited to the channel.
Client testimonials
Why clients choose Balandin Agency
We count sales, not clicks
We bring ads, the site and the CRM into end-to-end analytics and judge every channel by payback. Average ROMI across projects is 327%.
In advertising since 2016
The founder has run advertising for global brands since 2016 and built the team in 2022 to focus on profitability rather than media metrics. The portfolio holds 300+ projects.
Creatives and landing pages are made in-house
UGC videos, AI creatives and landing pages are produced by the team. We test hundreds of concepts and do not wait for contractors.
Partners of the ad platforms
Meta Business Partner, Google Partner and TikTok Marketing Partner.
Who you’ll work with
Running ads for global brands since 2016.
Built the team in 2022 to focus on profit, not vanity metrics.
Who we’re a good fit for
- A legal business with proven product-market fit
- Ad budget from $3,000 per month
- Infrastructure for end-to-end analytics — we adapt to yours or help build it from scratch
- Ready to raise budgets once the ads pay back
Who we don’t work with
- Budget under $3,000
- No product-market fit yet
- Illegal or grey-area verticals
Not sure? Message us on Telegram. We’ll tell you straight on the first call — not a month in.
The most profitable ways to bring you new customers
Performance Marketing
Creative & Landing Pages
FAQ
Do you work with businesses in Canada?
Yes. We run advertising for companies in Canada — case studies from this market are on this page.
What is the minimum ad budget?
From $3,000 per month in ad spend.
What currency do you bill in?
US dollars.
What languages do you work in?
English and Russian.
Which ad channels do you run?
Meta Ads, Google Ads, TikTok Ads and Telegram channel growth. We produce creatives and landing pages in-house.
How much does a marketing agency cost?
A fixed fee plus a percentage of ad spend. The ad budget is separate — from $3,000 per month.
What does a performance marketing agency do?
We run paid advertising in Meta Ads, Google Ads and TikTok Ads, grow Telegram channels, and build the landing pages, ad creatives and end-to-end tracking around it.
Is it worth it to hire a marketing agency?
It depends on where the business is. We are a good fit for a legal business with proven product-market fit and an ad budget from $3,000 per month that is ready to raise budgets once the ads pay back. We do not work with budgets under $3,000, products without product-market fit, or illegal and grey-area verticals.
