Marketing agency for London businesses
We bring qualified leads and customers to businesses in London through Meta Ads, Google Ads and TikTok Ads
- 327%average ROMI across projects
- $3Min ad budgets under management
- 300+projects in the portfolio
Marketing in London: what to account for
London is the most international region of the United Kingdom: 40.6% of residents were born outside the country, and 21.6% have a main language other than English. Advertising here starts with choosing the audience and its language.
Audiences: the most international region of the country
According to Census 2021, 40.6% of London residents were born outside the UK — the figure for England and Wales is 16.8%. English is the main language for 78.4% of Londoners, the lowest share among the regions of England. Diasporas here are large audiences in their own right.
Channels: Meta and Google play different roles
In a British Home & Garden DTC brand project Google turned £34,899 into £145,710 of retail revenue, and Meta turned £80,781 into £189,641. In wholesale Google did not bring a single payment — all of B2B was carried by Meta. We judge channels by their different roles, not by a blended average.
Experts and diaspora: a channel instead of one-off ads
For an expert in validating business ideas who lives and works in the UK we built sales through a Telegram channel: 1,359 subscribers at $0.87. The new ad account spent £0.30 a day for the first days; we did not touch the bids, and in three weeks cost per subscriber fell from £1.70 to £0.74.
We know the London market
In the United Kingdom we ran a DTC brand and an expert’s Telegram channel, and we know what sets London apart: the most international region of the country, where one in five has a main language other than English.
Audiences
40.6% of London residents were born outside the UK — the highest share among the regions of England and Wales.
Languages
21.6% of residents have a main language other than English. Diasporas are separate audiences with their own ad language and landing page.
Channels
Meta takes volume and cold demand; Google takes warm search with a ready intent to buy. We measure each channel separately.
Experts
For a Russian-speaking expert in the UK we built a Telegram channel: cost per subscriber fell from £1.70 to £0.74 in three weeks.
Client testimonials
Why clients choose Balandin Agency
We count sales, not clicks
We bring ads, the site and the CRM into end-to-end analytics and judge every channel by payback. Average ROMI across projects is 327%.
In advertising since 2016
The founder has run advertising for global brands since 2016 and built the team in 2022 to focus on profitability rather than media metrics. The portfolio holds 300+ projects.
Creatives and landing pages are made in-house
UGC videos, AI creatives and landing pages are produced by the team. We test hundreds of concepts and do not wait for contractors.
Partners of the ad platforms
Meta Business Partner, Google Partner and TikTok Marketing Partner.
Who you’ll work with
Running ads for global brands since 2016.
Built the team in 2022 to focus on profit, not vanity metrics.
Who we’re a good fit for
- A legal business with proven product-market fit
- Ad budget from $3,000 per month
- Infrastructure for end-to-end analytics — we adapt to yours or help build it from scratch
- Ready to raise budgets once the ads pay back
Who we don’t work with
- Budget under $3,000
- No product-market fit yet
- Illegal or grey-area verticals
Not sure? Message us on Telegram. We’ll tell you straight on the first call — not a month in.
The most profitable ways to bring you new customers
Performance Marketing
Creative & Landing Pages
FAQ
Do you work with businesses in London?
Yes. We run advertising for companies in the UK — case studies from this market are on this page.
What is the minimum ad budget?
From $3,000 per month in ad spend.
What currency do you bill in?
US dollars.
What languages do you work in?
English and Russian.
Which ad channels do you run?
Meta Ads, Google Ads, TikTok Ads and Telegram channel growth. We produce creatives and landing pages in-house.
How much does a marketing agency cost?
A fixed fee plus a percentage of ad spend. The ad budget is separate — from $3,000 per month.
What does a performance marketing agency do?
We run paid advertising in Meta Ads, Google Ads and TikTok Ads, grow Telegram channels, and build the landing pages, ad creatives and end-to-end tracking around it.
Is it worth it to hire a marketing agency?
It depends on where the business is. We are a good fit for a legal business with proven product-market fit and an ad budget from $3,000 per month that is ready to raise budgets once the ads pay back. We do not work with budgets under $3,000, products without product-market fit, or illegal and grey-area verticals.
