Marketing agency for US businesses
We bring qualified leads and customers to businesses in the US through Meta Ads, Google Ads and TikTok Ads
- 327%average ROMI across projects
- $3Min ad budgets under management
- 300+projects in the portfolio
Case studies in the US
Marketing in the United States: what to account for
The United States is not one advertising market but dozens: 341.8 million residents, and cities differ in density, languages and income. A campaign that worked in one city has to be rebuilt for another.
Cities differ more than it seems
According to the U.S. Census Bureau, New York has 29,303 people per square mile and Dallas has 3,841. In Miami 77.2% of residents speak a language other than English at home; the national figure is 22.3%. So the targeting radius, the ad language and the landing page are chosen for the city, not for the country.
Local business: cost per customer against the ticket
A kitchen cabinet retailer in Huntsville: $11,646 in budget, 196 leads at about $59, 27 customers and $148,230 in revenue. A customer cost $431 against a $5,490 ticket. An expensive lead is normal in a high-ticket niche — the math has to run down to the customer.
E-commerce: algorithms learn from paid orders
A B2B aesthetic medicine supplier for clinics: Google Ads with server-side order data and bidding on order value. $96,500 in spend, $900,000 in ad revenue — about a third of the store’s $2.61M over the period.
Contact: a conversation is warmer than a form
For a countertop store in Indianapolis the warmest leads came from Messenger conversations and calls to the number on the banner. A lead form is easier for the person, but the lead is colder. 18.5% of leads became buyers — 54 out of 292.
We know the US market
We run advertising in the United States for local businesses, e-commerce, online schools and film releases. We know it is not one market: cities differ in density, languages and cost per lead.
Local business
Cabinets in Huntsville, countertops in Indianapolis, a restaurant in New York. We measure the cost per customer against the ticket, not the cost per lead.
E-commerce
We send purchases server-side so that Meta and Google learn from paid orders, not clicks. A DTC brand: $900,000 in revenue on $96,500 of ad spend.
Online schools
An appliance repair academy: zero sales in the first month, payback by the second — after changing the message in the ads, with no budget increase.
Film and events
Theatrical and TVOD releases, awards campaigns. Geo is built around the venues, the budget around the premiere date.
Client testimonials
Why clients choose Balandin Agency
We count sales, not clicks
We bring ads, the site and the CRM into end-to-end analytics and judge every channel by payback. Average ROMI across projects is 327%.
In advertising since 2016
The founder has run advertising for global brands since 2016 and built the team in 2022 to focus on profitability rather than media metrics. The portfolio holds 300+ projects.
Creatives and landing pages are made in-house
UGC videos, AI creatives and landing pages are produced by the team. We test hundreds of concepts and do not wait for contractors.
Partners of the ad platforms
Meta Business Partner, Google Partner and TikTok Marketing Partner.
Who you’ll work with
Running ads for global brands since 2016.
Built the team in 2022 to focus on profit, not vanity metrics.
Who we’re a good fit for
- A legal business with proven product-market fit
- Ad budget from $3,000 per month
- Infrastructure for end-to-end analytics — we adapt to yours or help build it from scratch
- Ready to raise budgets once the ads pay back
Who we don’t work with
- Budget under $3,000
- No product-market fit yet
- Illegal or grey-area verticals
Not sure? Message us on Telegram. We’ll tell you straight on the first call — not a month in.
The most profitable ways to bring you new customers
Performance Marketing
Creative & Landing Pages
FAQ
Do you work with businesses in the US?
Yes. We run advertising for companies in the US — case studies from this market are on this page.
What is the minimum ad budget?
From $3,000 per month in ad spend.
What currency do you bill in?
US dollars.
What languages do you work in?
English and Russian.
Which ad channels do you run?
Meta Ads, Google Ads, TikTok Ads and Telegram channel growth. We produce creatives and landing pages in-house.
How much does a marketing agency cost?
A fixed fee plus a percentage of ad spend. The ad budget is separate — from $3,000 per month.
What does a performance marketing agency do?
We run paid advertising in Meta Ads, Google Ads and TikTok Ads, grow Telegram channels, and build the landing pages, ad creatives and end-to-end tracking around it.
Is it worth it to hire a marketing agency?
It depends on where the business is. We are a good fit for a legal business with proven product-market fit and an ad budget from $3,000 per month that is ready to raise budgets once the ads pay back. We do not work with budgets under $3,000, products without product-market fit, or illegal and grey-area verticals.
