Marketing agency for New York businesses
We bring qualified leads and customers to businesses in New York through Meta Ads, Google Ads and TikTok Ads
- 327%average ROMI across projects
- $3Min ad budgets under management
- 300+projects in the portfolio
Case studies in New York
Marketing in New York: what to account for
New York is a dense, multilingual market: 8.58 million residents, and nearly half speak a language other than English at home. Advertising works here when it is precise: tight geo around the point of sale, a message in the audience’s language, and a channel judged by sales rather than cost per click.
Geo: a neighborhood, not the whole city
New York has 29,303 people per square mile. It is a walking city: people choose what they can reach on foot or by subway. For an indie film release we set a 1-mile radius around the theater at Union Square — it covered Greenwich Village, East Village, Flatiron and NoHo. Micro-geo consistently delivered a lower cost per action than city-wide targeting.
Languages: separate audiences inside one city
According to the U.S. Census Bureau, 47.7% of residents aged five and over speak a language other than English at home, and 36.6% were born outside the United States. For a business serving a diaspora this is a separate audience with its own ad language and landing page. A play by a Russian-speaking director at The Public Theater was sold through interests around theater and the production itself: 241 ticket purchases at $10.44.
Economics: an expensive lead pays off with the ticket size
For a restaurant in New York a banquet lead cost $65. That sounds expensive until sales are counted: one lead brought about $331 on average, and over 11 months advertising produced $120,000 in sales on a $23,536 budget. In New York we judge a channel by sales, not by cost per click or per lead.
Professional communities: targeting by zip code
Industries in New York live and work close together. In a film awards campaign we narrowed a broad audience down to the film industry with central zip codes and film-related interests: a reach of 92,793 on an $812 budget.
We know the New York market
We have run advertising in New York for a restaurant, a theater production and a film release, and we know how the city works: geo, audiences and lead economics.
Geo
New York walks and takes the subway: customers choose what is nearby. We target the neighborhood and zip code around the point of sale, not all five boroughs.
Audiences
Diasporas with their own language, professional communities in central zip codes, indie film audiences around Union Square. Each audience gets its own ad language and its own landing page.
Economics
An expensive lead can be profitable here, and a cheap one can lose money. We judge a channel by sales and average ticket, not by cost per click.
Events
Premieres, theater runs, banquets. We ramp the budget up to the date and keep backup ad accounts with a different payment method ready, so a payment failure does not eat the days on air.
Client testimonials
Why clients choose Balandin Agency
We count sales, not clicks
We bring ads, the site and the CRM into end-to-end analytics and judge every channel by payback. Average ROMI across projects is 327%.
In advertising since 2016
The founder has run advertising for global brands since 2016 and built the team in 2022 to focus on profitability rather than media metrics. The portfolio holds 300+ projects.
Creatives and landing pages are made in-house
UGC videos, AI creatives and landing pages are produced by the team. We test hundreds of concepts and do not wait for contractors.
Partners of the ad platforms
Meta Business Partner, Google Partner and TikTok Marketing Partner.
Who you’ll work with
Running ads for global brands since 2016.
Built the team in 2022 to focus on profit, not vanity metrics.
Who we’re a good fit for
- A legal business with proven product-market fit
- Ad budget from $3,000 per month
- Infrastructure for end-to-end analytics — we adapt to yours or help build it from scratch
- Ready to raise budgets once the ads pay back
Who we don’t work with
- Budget under $3,000
- No product-market fit yet
- Illegal or grey-area verticals
Not sure? Message us on Telegram. We’ll tell you straight on the first call — not a month in.
The most profitable ways to bring you new customers
Performance Marketing
Creative & Landing Pages
FAQ
Do you work with businesses in New York?
Yes. We run advertising for companies in the US — case studies from this market are on this page.
What is the minimum ad budget?
From $3,000 per month in ad spend.
What currency do you bill in?
US dollars.
What languages do you work in?
English and Russian.
Which ad channels do you run?
Meta Ads, Google Ads, TikTok Ads and Telegram channel growth. We produce creatives and landing pages in-house.
How much does a marketing agency cost?
A fixed fee plus a percentage of ad spend. The ad budget is separate — from $3,000 per month.
What does a performance marketing agency do?
We run paid advertising in Meta Ads, Google Ads and TikTok Ads, grow Telegram channels, and build the landing pages, ad creatives and end-to-end tracking around it.
Is it worth it to hire a marketing agency?
It depends on where the business is. We are a good fit for a legal business with proven product-market fit and an ad budget from $3,000 per month that is ready to raise budgets once the ads pay back. We do not work with budgets under $3,000, products without product-market fit, or illegal and grey-area verticals.
