Marketing agency for San Diego businesses
We bring qualified leads and customers to businesses in San Diego through Meta Ads, Google Ads and TikTok Ads
- 327%average ROMI across projects
- $3Min ad budgets under management
- 300+projects in the portfolio
Case studies in the US
Marketing in San Diego: what to account for
San Diego is a market with high income and an educated audience: 1.41 million residents, a median household income of $108,077, and 51% of adults with a bachelor’s degree or higher. The audience compares and does the math, so the landing page has to answer to the point.
Income and ticket size
According to the U.S. Census Bureau, median household income in San Diego is $108,077 a year. For comparison: $80,483 in New York and $81,939 in Los Angeles. For a high-ticket product what matters is not the cost per lead but the share of leads that reach a purchase.
Audiences: education and languages
51% of residents aged 25 and over hold a bachelor’s degree or higher, 39% speak a language other than English at home, 17.6% are Asian and 29.8% are Hispanic or Latino. The audience reads and compares: the landing page has to answer the question at once and to the point.
Geo: miles by car
San Diego has 4,256 people per square mile and a mean travel time to work of 23.5 minutes. We set a wider radius around the point of sale than in dense cities and test several zones as separate ad sets.
E-commerce: learning from purchases
A B2B aesthetic medicine supplier for clinics in the US: Google Ads with server-side order data. $96,500 in spend, $900,000 in ad revenue. The algorithms buy traffic for paid orders, not cheap clicks.
We know the San Diego market
We have run local businesses and DTC brands in the United States, and we know what sets San Diego apart: high household income, an educated audience and car-based geo.
Income
Median household income is $108,077 a year — higher than in New York and Los Angeles. A high-ticket product finds its buyer here.
Audiences
51% of adults hold a bachelor’s degree or higher, and 39% of residents speak a language other than English at home. We build the message on arguments and numbers, not promises.
Geo
Density is almost half that of Los Angeles: 4,256 versus 8,304 people per square mile. We count the radius around the point of sale in miles by car.
E-commerce
We train the algorithms on paid orders, not clicks: a DTC brand in the US made $900,000 in revenue on $96,500 of ad spend.
Client testimonials
Why clients choose Balandin Agency
We count sales, not clicks
We bring ads, the site and the CRM into end-to-end analytics and judge every channel by payback. Average ROMI across projects is 327%.
In advertising since 2016
The founder has run advertising for global brands since 2016 and built the team in 2022 to focus on profitability rather than media metrics. The portfolio holds 300+ projects.
Creatives and landing pages are made in-house
UGC videos, AI creatives and landing pages are produced by the team. We test hundreds of concepts and do not wait for contractors.
Partners of the ad platforms
Meta Business Partner, Google Partner and TikTok Marketing Partner.
Who you’ll work with
Running ads for global brands since 2016.
Built the team in 2022 to focus on profit, not vanity metrics.
Who we’re a good fit for
- A legal business with proven product-market fit
- Ad budget from $3,000 per month
- Infrastructure for end-to-end analytics — we adapt to yours or help build it from scratch
- Ready to raise budgets once the ads pay back
Who we don’t work with
- Budget under $3,000
- No product-market fit yet
- Illegal or grey-area verticals
Not sure? Message us on Telegram. We’ll tell you straight on the first call — not a month in.
The most profitable ways to bring you new customers
Performance Marketing
Creative & Landing Pages
FAQ
Do you work with businesses in San Diego?
Yes. We run advertising for companies in the US — case studies from this market are on this page.
What is the minimum ad budget?
From $3,000 per month in ad spend.
What currency do you bill in?
US dollars.
What languages do you work in?
English and Russian.
Which ad channels do you run?
Meta Ads, Google Ads, TikTok Ads and Telegram channel growth. We produce creatives and landing pages in-house.
How much does a marketing agency cost?
A fixed fee plus a percentage of ad spend. The ad budget is separate — from $3,000 per month.
What does a performance marketing agency do?
We run paid advertising in Meta Ads, Google Ads and TikTok Ads, grow Telegram channels, and build the landing pages, ad creatives and end-to-end tracking around it.
Is it worth it to hire a marketing agency?
It depends on where the business is. We are a good fit for a legal business with proven product-market fit and an ad budget from $3,000 per month that is ready to raise budgets once the ads pay back. We do not work with budgets under $3,000, products without product-market fit, or illegal and grey-area verticals.
