Marketing agency for Chicago businesses
We bring qualified leads and customers to businesses in Chicago through Meta Ads, Google Ads and TikTok Ads
- 327%average ROMI across projects
- $3Min ad budgets under management
- 300+projects in the portfolio
Case studies in the US
Marketing in Chicago: what to account for
Chicago is the third most populous city in the United States: 2.73 million residents, dense housing, and 44.3% of adults with a bachelor’s degree or higher. Local business advertising here is built around the neighborhood and measured down to the sale.
Geo: neighborhoods around the point of sale
According to the U.S. Census Bureau, Chicago has 12,060 people per square mile and a mean travel time to work of 33.1 minutes. A local business customer chooses what is near home or on the way, so we build geo from the point of sale — by neighborhood and zip code.
Audiences: languages and education
35.4% of residents aged five and over speak a language other than English at home, 29.7% are Hispanic or Latino, and 20.9% were born outside the United States. At the same time 44.3% of adults hold a bachelor’s degree or higher. One ad for the whole city does not hit any of these audiences precisely.
Economics: cost per customer against the ticket
A countertop store in Indianapolis: $14,977 in budget, 292 leads at about $51, 54 buyers and $107,460 in revenue. 18.5% of leads became buyers. A buyer cost $277 against an average ticket of $1,990.
Contact: a conversation is warmer than a form
In the same project leads came in three ways: Messenger conversations, a phone number right on the banner, and a lead form. The warm contacts came from conversations and calls. Out of dozens of creative formats, the simplest one sold best.
We know the Chicago market
We have run a local business in the Midwest — a countertop store in Indianapolis — and we know how people buy here. What sets Chicago apart is dense housing and audiences that change from one neighborhood to the next.
Geo
A dense city: 12,060 people per square mile. We target neighborhoods and zip codes around the point of sale, not the whole city.
Audiences
35.4% of residents speak a language other than English at home, and almost 30% are Hispanic or Latino. We test the message on each audience separately.
Contact
In Indianapolis the warmest leads came from Messenger conversations and calls to the number on the banner. A lead form is easier, but the lead is colder.
Economics
We measure the cost per customer against the ticket: in Indianapolis a countertop buyer cost $277 against a $1,990 ticket.
Client testimonials
Why clients choose Balandin Agency
We count sales, not clicks
We bring ads, the site and the CRM into end-to-end analytics and judge every channel by payback. Average ROMI across projects is 327%.
In advertising since 2016
The founder has run advertising for global brands since 2016 and built the team in 2022 to focus on profitability rather than media metrics. The portfolio holds 300+ projects.
Creatives and landing pages are made in-house
UGC videos, AI creatives and landing pages are produced by the team. We test hundreds of concepts and do not wait for contractors.
Partners of the ad platforms
Meta Business Partner, Google Partner and TikTok Marketing Partner.
Who you’ll work with
Running ads for global brands since 2016.
Built the team in 2022 to focus on profit, not vanity metrics.
Who we’re a good fit for
- A legal business with proven product-market fit
- Ad budget from $3,000 per month
- Infrastructure for end-to-end analytics — we adapt to yours or help build it from scratch
- Ready to raise budgets once the ads pay back
Who we don’t work with
- Budget under $3,000
- No product-market fit yet
- Illegal or grey-area verticals
Not sure? Message us on Telegram. We’ll tell you straight on the first call — not a month in.
The most profitable ways to bring you new customers
Performance Marketing
Creative & Landing Pages
FAQ
Do you work with businesses in Chicago?
Yes. We run advertising for companies in the US — case studies from this market are on this page.
What is the minimum ad budget?
From $3,000 per month in ad spend.
What currency do you bill in?
US dollars.
What languages do you work in?
English and Russian.
Which ad channels do you run?
Meta Ads, Google Ads, TikTok Ads and Telegram channel growth. We produce creatives and landing pages in-house.
How much does a marketing agency cost?
A fixed fee plus a percentage of ad spend. The ad budget is separate — from $3,000 per month.
What does a performance marketing agency do?
We run paid advertising in Meta Ads, Google Ads and TikTok Ads, grow Telegram channels, and build the landing pages, ad creatives and end-to-end tracking around it.
Is it worth it to hire a marketing agency?
It depends on where the business is. We are a good fit for a legal business with proven product-market fit and an ad budget from $3,000 per month that is ready to raise budgets once the ads pay back. We do not work with budgets under $3,000, products without product-market fit, or illegal and grey-area verticals.
