Russian-speaking marketing agency for businesses in the USA
We run Meta Ads, Google Ads and TikTok Ads for Russian-speaking founders in the US. We communicate and make the ads in Russian and English
- 327%average ROMI across projects
- $3Min ad budgets under management
- 300+projects in the portfolio
Case studies in the US
Advertising for Russian-speaking businesses in the US: what to account for
A Russian-speaking business in the US has two different markets. One is the whole country: ads in English and competition with local companies. The other is the Russian-speaking audience: according to the U.S. Census Bureau, 1.02 million people speak Russian at home.
How many Russian speakers live in the US
According to the U.S. Census Bureau data for 2024, 1,021,165 US residents aged five and over speak Russian at home. 429,378 of them, 42%, speak English less than “very well”. For this audience an ad in Russian is easier to understand than one in English.
Russian-speaking audience: a segment is tested with leads
For a US immigration representative we generated inquiries from Russian speakers in the US. The first segment, Russian speakers working in IT, did not hold up: there were almost no IT people among the actual leads. We widened targeting to everyone living and working in the US without a stable status, and the cost per lead went down. In two months: 146 leads at $14.74 and 15 contracts on a $2,152 budget.
A chat instead of a lead form
In two talent visa projects in the US we replaced the lead form with a conversation: the button on the landing page opens Telegram or WhatsApp, and the person writes first. For a PR service for talent visas, leads from a media campaign cost $20 and up, while the “landing page → WhatsApp” route brought them in at $2–6. Over 20 months: 62 clients with an average ticket of $7,854.
The American market: ads in English, judged by sales
When the customers are Americans, the language you speak with the agency does not affect the advertising: ads, creatives and landing pages are in English. A kitchen cabinet company in Huntsville got 196 leads, 27 customers and $148,230 in revenue. An aesthetic medicine supplier for clinics made $900,000 in revenue on $96,500 in ad spend.
We work with Russian-speaking businesses in the US
Russian-speaking founders in the US sell either to Americans or to the Russian-speaking audience inside the country. We handle both.
Language
We communicate in Russian or English, whichever suits your team. Ads, creatives and landing pages are in English or Russian, depending on who you sell to.
Market
We run ads to American customers for local services, e-commerce and online schools. We target down to the city and zip code and judge a channel by sales.
Diaspora
Russian speakers in the US are a separate audience with its own ad language. We have generated inquiries for immigration services from this audience.
Accounts
Ad account bans and ad payments are on us: we keep backup accounts and payment methods.
Client testimonials
Why clients choose Balandin Agency
We count sales, not clicks
We bring ads, the site and the CRM into end-to-end analytics and judge every channel by payback. Average ROMI across projects is 327%.
In advertising since 2016
The founder has run advertising for global brands since 2016 and built the team in 2022 to focus on profitability rather than media metrics. The portfolio holds 300+ projects.
Creatives and landing pages are made in-house
UGC videos, AI creatives and landing pages are produced by the team. We test hundreds of concepts and do not wait for contractors.
Partners of the ad platforms
Meta Business Partner, Google Partner and TikTok Marketing Partner.
Who you’ll work with
Running ads for global brands since 2016.
Built the team in 2022 to focus on profit, not vanity metrics.
Who we’re a good fit for
- A legal business with proven product-market fit
- Ad budget from $3,000 per month
- Infrastructure for end-to-end analytics — we adapt to yours or help build it from scratch
- Ready to raise budgets once the ads pay back
Who we don’t work with
- Budget under $3,000
- No product-market fit yet
- Illegal or grey-area verticals
Not sure? Message us on Telegram. We’ll tell you straight on the first call — not a month in.
The most profitable ways to bring you new customers
Performance Marketing
Creative & Landing Pages
FAQ
Do you speak Russian?
Yes. The team is Russian-speaking. We are equally comfortable in English and use it with a client’s English-speaking staff.
Is the agency located in the USA?
No. The legal entity is registered in Tbilisi, Georgia. We work with clients in the US remotely.
Can you advertise to the Russian-speaking audience in the US?
Yes. We make ads and landing pages in Russian. This is how we generated inquiries for immigration services from Russian speakers in the US: 15 contracts on a $2,152 ad budget.
Do you also run ads in English for American customers?
Yes. Ads, creatives and landing pages are made in English. Case studies for local services, e-commerce and online education in the US are on this page.
What is the minimum ad budget?
From $3,000 per month in ad spend.
What currency do you bill in?
US dollars.
Which ad channels do you run?
Meta Ads, Google Ads, TikTok Ads and Telegram channel growth. We produce creatives and landing pages in-house.
