Marketing agency for UK businesses
We bring qualified leads and customers to businesses in the UK through Meta Ads, Google Ads and TikTok Ads
- 327%average ROMI across projects
- $3Min ad budgets under management
- 300+projects in the portfolio
Marketing in the United Kingdom: what to account for
The United Kingdom is a market where one in six residents of England and Wales was born outside the country, and 8.9% have a main language other than English. Advertising here is counted in pounds and by each channel separately.
Audiences: one in six was born outside the country
According to Census 2021, 16.8% of residents of England and Wales — 10 million people — were born outside the UK. 8.9% of residents aged three and over have a main language other than English. For a business serving a diaspora this is a separate audience with its own ad language.
Channels: Meta and Google play different roles
In a Home & Garden DTC brand project Google turned £34,899 into £145,710 of retail revenue, and Meta turned £80,781 into £189,641. But in wholesale Google produced 42 leads for £3,562 and not a single payment — all of B2B was carried by Meta. Search takes the ready private buyer; social finds the purchaser who was not looking.
Retail and wholesale: a lead is not a payment
In the same project retail brought £325,769 in revenue on £95,976 of spend and 5,387 purchases. Wholesale produced 1,536 leads on £23,267 of spend and £9,582 in revenue. A wholesale lead was cheaper than a retail purchase — £15.15 against £17.82 — but judging by cost per lead would have meant choosing the wrong channel.
A new ad account: ramp-up takes patience
In an expert’s Telegram channel project a new Meta ad account spent £0.30 a day for the first days. We did not touch the bids or restart the campaigns: within a week the account reached normal delivery, and cost per subscriber fell from £1.70 to £0.74 in three weeks.
We know the UK market
In the United Kingdom we ran a Home & Garden DTC brand and an expert’s Telegram channel, and we know how the market works: retail and wholesale are measured separately, and every channel by its own payback.
Retail and wholesale
We split B2C and B2B into separate campaigns: a wholesale lead is cheaper than a retail purchase but pays back worse.
Channels
Meta takes volume and cold demand; Google takes warm search with a ready intent to buy. We measure each channel separately, not by a blended average.
Launch
A new Meta ad account ramps up slowly: it spent £0.30 a day for the first days. We do not touch the bids — within a week delivery reaches normal volume.
Experts
For a Russian-speaking expert in the UK we built a Telegram channel: cost per subscriber fell from £1.70 to £0.74 in three weeks.
Client testimonials
Why clients choose Balandin Agency
We count sales, not clicks
We bring ads, the site and the CRM into end-to-end analytics and judge every channel by payback. Average ROMI across projects is 327%.
In advertising since 2016
The founder has run advertising for global brands since 2016 and built the team in 2022 to focus on profitability rather than media metrics. The portfolio holds 300+ projects.
Creatives and landing pages are made in-house
UGC videos, AI creatives and landing pages are produced by the team. We test hundreds of concepts and do not wait for contractors.
Partners of the ad platforms
Meta Business Partner, Google Partner and TikTok Marketing Partner.
Who you’ll work with
Running ads for global brands since 2016.
Built the team in 2022 to focus on profit, not vanity metrics.
Who we’re a good fit for
- A legal business with proven product-market fit
- Ad budget from $3,000 per month
- Infrastructure for end-to-end analytics — we adapt to yours or help build it from scratch
- Ready to raise budgets once the ads pay back
Who we don’t work with
- Budget under $3,000
- No product-market fit yet
- Illegal or grey-area verticals
Not sure? Message us on Telegram. We’ll tell you straight on the first call — not a month in.
The most profitable ways to bring you new customers
Performance Marketing
Creative & Landing Pages
FAQ
Do you work with businesses in the UK?
Yes. We run advertising for companies in the UK — case studies from this market are on this page.
What is the minimum ad budget?
From $3,000 per month in ad spend.
What currency do you bill in?
US dollars.
What languages do you work in?
English and Russian.
Which ad channels do you run?
Meta Ads, Google Ads, TikTok Ads and Telegram channel growth. We produce creatives and landing pages in-house.
How much does a marketing agency cost?
A fixed fee plus a percentage of ad spend. The ad budget is separate — from $3,000 per month.
What does a performance marketing agency do?
We run paid advertising in Meta Ads, Google Ads and TikTok Ads, grow Telegram channels, and build the landing pages, ad creatives and end-to-end tracking around it.
Is it worth it to hire a marketing agency?
It depends on where the business is. We are a good fit for a legal business with proven product-market fit and an ad budget from $3,000 per month that is ready to raise budgets once the ads pay back. We do not work with budgets under $3,000, products without product-market fit, or illegal and grey-area verticals.
