Marketing agency for Toronto businesses

We bring qualified leads and customers to businesses in Toronto through Meta Ads, Google Ads and TikTok Ads

  • 327%average ROMI across projects
  • $3Min ad budgets under management
  • 300+projects in the portfolio
Meta Business PartnerGoogle PartnerTikTok Marketing PartnerShopify Partners

Marketing in Toronto: what to account for

Toronto is Canada’s largest city and a market of diasporas: 2.79 million residents, 41.9% of whom have a mother tongue that is neither English nor French. Advertising here is built around the audience and its language.

Audiences: diasporas as half the city

According to the Statistics Canada 2021 Census, Toronto has 2,794,356 residents. English is the mother tongue of 50.2%, non-official languages of 41.9%, and 4.5% speak neither English nor French. For a business serving a diaspora, the language of the ad and the landing page is the foundation of the campaign.

Languages: French is hardly needed here

Nationwide French is the mother tongue of 19.6% of residents; in Toronto it is 1.2%. The rule “Canada needs a French version” applies to Quebec, not to Toronto: here the second version should be in the language of the diaspora the business serves.

Geo: neighborhoods of a dense city

Toronto has 4,428 people per square kilometre against a national average of 4.2. For a local business we set geo by neighborhoods around the point of sale.

E-commerce: warm audience and retargeting

An online store of off-road parts and accessories in Canada: $9,961 in spend, $928,811 in ad revenue, 633 orders. We did not bid on brand queries — the channel was judged by the sales it brings on its own.

We know the Toronto market

We ran an online auto parts store in Canada and we know what sets Toronto apart: four residents in ten have a mother tongue that is neither English nor French.

Audiences

41.9% of residents have a mother tongue that is neither English nor French. Diasporas here are not a niche but almost half the city.

Languages

French is the mother tongue of 1.2% of Toronto residents — against 19.6% nationwide. The second language version here is a diaspora language, not French.

Geo

Density is 4,428 people per square kilometre. We target neighborhoods around the point of sale, not the whole city.

E-commerce

A Canadian auto parts store: 633 orders with an average order value of $1,467, at $15.74 per paid order.

Client testimonials

Why clients choose Balandin Agency

We count sales, not clicks

We bring ads, the site and the CRM into end-to-end analytics and judge every channel by payback. Average ROMI across projects is 327%.

In advertising since 2016

The founder has run advertising for global brands since 2016 and built the team in 2022 to focus on profitability rather than media metrics. The portfolio holds 300+ projects.

Creatives and landing pages are made in-house

UGC videos, AI creatives and landing pages are produced by the team. We test hundreds of concepts and do not wait for contractors.

Partners of the ad platforms

Meta Business Partner, Google Partner and TikTok Marketing Partner.

Who you’ll work with

Egor Balandin, founder of Balandin Agency
Egor BalandinFounder

Running ads for global brands since 2016.

Built the team in 2022 to focus on profit, not vanity metrics.

Who we’re a good fit for

  • A legal business with proven product-market fit
  • Ad budget from $3,000 per month
  • Infrastructure for end-to-end analytics — we adapt to yours or help build it from scratch
  • Ready to raise budgets once the ads pay back

Who we don’t work with

  • Budget under $3,000
  • No product-market fit yet
  • Illegal or grey-area verticals

Not sure? Message us on Telegram. We’ll tell you straight on the first call — not a month in.

The most profitable ways to bring you new customers

FAQ

Do you work with businesses in Toronto?

Yes. We run advertising for companies in Canada — case studies from this market are on this page.

What is the minimum ad budget?

From $3,000 per month in ad spend.

What currency do you bill in?

US dollars.

What languages do you work in?

English and Russian.

Which ad channels do you run?

Meta Ads, Google Ads, TikTok Ads and Telegram channel growth. We produce creatives and landing pages in-house.

How much does a marketing agency cost?

A fixed fee plus a percentage of ad spend. The ad budget is separate — from $3,000 per month.

What does a performance marketing agency do?

We run paid advertising in Meta Ads, Google Ads and TikTok Ads, grow Telegram channels, and build the landing pages, ad creatives and end-to-end tracking around it.

Is it worth it to hire a marketing agency?

It depends on where the business is. We are a good fit for a legal business with proven product-market fit and an ad budget from $3,000 per month that is ready to raise budgets once the ads pay back. We do not work with budgets under $3,000, products without product-market fit, or illegal and grey-area verticals.

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